We help small businesses increase their online presence, reach new audiences, and ultimately drive growth and revenue.
Strategic marketing planning is a crucial process that helps organizations stay ahead of the competition, build stronger relationships with their customers, and achieve long-term business success.
Strategic marketing planning is the process of creating a comprehensive plan for marketing a product or service over a specific period of time. It involves identifying the target audience, understanding their needs and preferences, analyzing the competition, and developing a set of tactics that will help achieve the organization’s marketing objectives.
The process typically begins with a situational analysis, where we assess the internal and external factors that could impact your marketing efforts. This includes analyzing your strengths, weaknesses, opportunities, and threats (SWOT analysis), as well as assessing the industry, market trends, and consumer behaviour.
Once this analysis is complete, we can set specific, measurable, achievable, relevant, and time-bound (SMART) marketing objectives. These objectives should be aligned with the overall business strategy and should focus on the areas where you can add the most value to your target customers.
Next, we develop a range of tactics that you can use to promote your products or services and achieve your marketing goals. Here are some common tactics that are often included in a marketing plan:
The selection of tactics in a marketing plan will depend on your goals, target audience, budget, and other factors.
Finally, the marketing plan should include a measurement and evaluation framework to assess the success of the marketing efforts. This involves setting key performance indicators (KPIs) that can help track progress, and regularly reviewing and adjusting the plan based on the results.