Founder & CEO
Lisa Strangway
My Origin Story
Hi there! I’m a solopreneur proudly based in Carleton Place, where I live with my husband and our two adorable (and slightly spoiled) furbabies. While I’m originally from Ottawa, I’ve called CP home for the past 18 years, and I wouldn’t have it any other way.
I’m an active member of my community — you’ll find me serving as a director on the board of the Carleton Place & District Chamber of Commerce and connecting with like-minded professionals in the Kanata Business Connections group. I’m incredibly proud to have been nominated in the Solopreneur category at the Chamber’s annual awards gala, and even more excited that The Marketing Station recently won the Canadian Choice Award 2025 for Digital Marketing Agencies in Carleton Place. Oh, and I even made the cover of Carleton Place Living magazine’s February issue — proudly featured as one of the ‘Ladies of the Keyboard.’ (I promise I haven’t let the fame go to my head… yet.)
My Marketing Journey
Marketing has been my world for over 25 years, but the highlight? Fourteen incredible years with the Ottawa Senators Hockey Club in their marketing department. It was a front-row seat to big-league branding, community engagement, and the fast-paced world of professional sports. But as much as I loved the energy of the NHL, I knew I wanted to build something of my own—something that made a direct impact on the businesses and people I cared about.
Taking the Leap
Leaving the structure and prestige of a well-established brand to start my own business? Terrifying. Suddenly, I wasn’t just doing marketing—I was running a business, juggling finances, and figuring out how to make a name for myself without an NHL logo backing me up. There were moments of doubt (and probably more than a few stress-induced coffee binges), but I was determined to make it work.
The Breakthrough Moment
That’s when I realized my biggest asset wasn’t just my marketing experience—it was my community. Living in Carleton Place for 7 years, I had built deep connections with local business owners who, like me, wanted to grow but didn’t have time to learn social media algorithms or marketing trends. I wasn’t just another marketer; I was someone who understood the unique needs of small-town businesses.
I created CP Social Scene, one of the area’s most active Facebook groups for community engagement. Seeing firsthand what made people stop scrolling, interact, and share local content gave me invaluable insights into what works (and what doesn’t) when it comes to connecting businesses with their audience.
What I Do Now
Today, through The Marketing Station, I help small to medium-sized businesses in Carleton Place and beyond cut through the digital noise and stay top-of-mind with their customers. My goal? Make marketing work for business owners who don’t have the time (or patience) to figure it out themselves.
I create strategic, done-for-you marketing solutions that help businesses generate leads, build trust, and establish long-term customer relationships—without adding more to their already busy schedules. Whether it’s social media management, content marketing, or audience-building strategies, I take marketing off their plate so they can focus on what they do best—running their business.
The Results
The proof? My clients have seen growth in engagement and impressions after implementing my strategies. I’ve helped overwhelmed business owners streamline their marketing, save time, and maximize their impact. And the success of CP Social Scene speaks for itself—building and maintaining an engaged audience is something I don’t just talk about; I do it every day.
Let’s Talk!
If you’re a business owner looking for a marketing partner who gets it—who understands the demands of running a business and wants to make your life easier, not harder—let’s talk. I’d love to help you build your brand, grow your audience, and stay top-of-mind—without the overwhelm.
What Our Clients Are Saying
As a small business, we had not engaged in any marketing platforms so when it came time to start the process of maximizing our reach and revealing our new brand, we reached out to Lisa with the Marketing Station. Working with Lisa has been a very positive and enjoyable experience. She is very engaged, creative, and delivered all ideas and concepts in a timely fashion. Her knowledge and experience have guided us throughout the process. We’ve added more followers on all three of our platforms and have already seen an increase in new business. Lisa helped us grow our Impressions on Facebook to over 12000 and over 14000 on LinkedIn all within 90 days. We highly recommend working with Lisa and The Marketing Station. She exudes professionalism and delivers results. We continue to receive compliments on all our social media posts, and we are very excited to continue our partnership with Lisa.
Lisa is a positive, 'can do' experienced marketing and strategic consultant. Lisa is able to take a brief and immerse herself in the business and be a real part of it. She adds value to the Differly team by her ability to think through logically what is required to turn a concept into reality. Her research skills have played a key role in helping us to make critical decisions. Lisa's valuable insights and experience has helped us chart a course towards much greater success. I recommend Lisa to anyone needing an experienced professional that can lead a project, deliver results and do it with a smile!
Lisa is and has been an amazing mentor and friend. She has a sharp strategic and creative mind, is dedicated and results oriented, and cuts through the clutter to be able to focus on core issues and messages. Lisa's superpowers are strategy, communications, and creating beneficial partnerships and I would highly recommend her for projects in branding, digital and traditional marketing.
Lisa helped us recruit in-kind sponsors for our annual golf tournament and delivered a wide range of valuable items that we used in our silent auction to raise much needed funds. Lisa also consulted on some key marketing projects and her feedback was useful as we finalized our 2016 campaign. She is a loyal, dedicated, determined individual and I wouldn't hesitate to recommend her services.
I had the pleasure of working with Lisa on a major project in 2008, "Operation Sweden" as part of the NHL Global Series with the Ottawa Senators. This project had a lot of moving parts, including but not limited to: Roughly 500k in budget management, product development, product launch, product marketing, onsite client management in Stockholm and more. As you can imagine, when you are the "official" tour of an NHL team, the responsibilities and pressure are elevated because the project involves the ownership group, sponsors, suite owners and season ticket holders. I have personally since managed 3 more official global series tours with Edmonton, Tampa Bay and Ottawa again and Lisa provided support, creativity and marketing ideas at a level at the top of her profession. Since then, I now use Lisa for all my travel agency social media marketing. She is punctual, organized, polite and professional. I would not hesitate to use her again in any project management or marketing capacity. Also. her ability to work independently and autonomously elevates my business and allows me time to concentrate on what I do best.
Lisa Strangway has been our Social Media Manager since September of 2018. Working with Lisa is wonderful. She really helps us stay on top of our social media presence and build an audience in Ottawa and Toronto. She is incredibly receptive, interactive, and responsive to our needs. She has helped us with our email campaigns and promoting our annual comedy contest. Lisa has been invaluable to building and maintaining our social media presence and I wouldn't hesitate to recommend her for any project.
Working on social media has always been a challenge for me. I didn’t know where to begin to engage my audience in a thoughtful and meaningful way. I am so glad I found Lisa and her company The Marketing Station. Using the CP Social Scene Partnership Package was easy and very effective. Lisa provided professional advice and guidance. I was thrilled to have my business featured on a large, local, and engaged Facebook group. The partnership package has made a significant difference to my business. I received 9 messages from potential clients looking for more information, 14 additional likes to my Facebook page, and 285 viewers, a 104% increase in traffic to my page the day we ran the live broadcast. My website also produced more traffic the week we launched the contest, with 247 hits, an increase of 87%, which I think is pretty remarkable.
The Marketing Station has really spearheaded our social marketing efforts and allowed us to focus on growing our business. Lisa been responsive to our requests and has taken the time to understand our goals and objectives. We are so pleased with her services and would not hesitate to refer her to others in our network so that they can experience the same excellent level of satisfaction as we have.
Lisa with the Marketing Station, has been managing my social media for the past six years and her work has continuously impressed and reassured me that I'm being well represented. She stays true to my brand and personality while always keeping the content interesting and exciting. With a busy real estate business, I didn't have the time to maintain my on-line presence, now I can fully focus on taking care of my clients knowing that Lisa is on the job. Hiring the Marketing Station is truly a great investment in your business.
Our BIA hired The Marketing Station to take over our social media promotions during a busy Christmas season when we were without a paid coordinator. Lisa Strangway very quickly came up with clever creative and executed a professional media campaign. She also immediately set up a more efficient system for BIA members to communicate with each other. We then hired The Marketing Station to come up with a long-term promotions strategy for our BIA. Lisa’s research was thorough and her report was comprehensive and achievable. We have found Lisa to be genuinely engaged and supportive while being direct and honest about what our challenges are in our BIA. Lisa has produced excellent work under pressure of time constraints and with very little direction. She truly understands and believes in the power of networking.
I have been using the services of the Marketing Station for about eight months now to promote my business on Instagram and Facebook. Lisa has been great every step of the way with her posts and keeping in touch with me on a weekly basis about what she will be doing next to help our business grow. She has been doing a really great job promoting things.
In our short time so far working with Lisa, we have seen a huge increase in engagement for both of our company’s social media accounts! Lisa takes on the responsibility of researching your business exceptionally well and then proceeds to create and post quality and accurate content for each. The process of working with her is extremely relieving as we quite honestly do not have time to handle social media along with the day-to-day operations and she is able to take that one thing off our plate! We would highly recommend Lisa for your social media and marketing planning!
I am writing to thank you for the professional job you provided us with your media plan and delivery of the project. Please accept our thanks for your help during a very stressful time. The deadlines were so tight, we would not have met them without your help and guidance. I hope we will be able to work together on another project. As the Multi and Social Media becomes the foundation to any advertising or promotion I would not hesitate to recommend you to anyone or any company. As an independent contractor you fit in perfectly to our communication team. It was so important that our team communications went smoothly. Your observations, innovative ideas and teamwork made for a very smooth and comfortable environment for all of us to work to our potential. Thank you again for your insight and help.
Your Credit Union has worked with Lisa Strangway from The Marketing Station for several years. Her messaging has always been on point and fully integrated with our other marketing/communication efforts. She truly understands our brand and value proposition. Our social media posts always look so very professional, and her weekly email makes the approval process extremely simple. Having such a professional on our team has been great and I would highly recommend her.
We needed help with the management of our social medial sites and we interviewed and hired Lisa from The Marketing Station. Lisa understands our business’ needs and helps us with our marketing goals by posting consistently on Facebook, LinkedIn and Instagram. A consistent social media presence takes time and effort and Lisa manages it all for us. She works a month ahead to gather all the necessary information for that month and delivers exactly what she promises and keeps us updated at all stages. Every post is creative and gets the attention of our customers. Her rates are extremely reasonable, she is always a pleasure to work with and we would not hesitate to recommend Lisa from The Marketing Station.
