Date Published:  January 11, 2024 Over the past decade, social media has undergone a remarkable transformation, reshaping the way we connect, communicate, and conduct business. What started as a simple means of staying in touch with friends and family has evolved into a powerful platform that influences industries, politics, and consumer behaviour. As The Marketing […]

Date Published:  November 16, 2023 The Hidden Power of Consistent Social Media Posting: Staying Unforgettable In the world of social media marketing, we often focus on metrics like likes, comments, and lead generation to measure success. While these metrics are undeniably important, there’s another, often-overlooked aspect of social media that’s equally vital: top-of-mind awareness. It’s […]

Date Published:  November 6, 2023 Unwrapping Your Winning Holiday Social Media Campaign Strategy With the holiday season just around the corner, it’s time to craft a stellar social media campaign that’ll dazzle your audience like a tree adorned with twinkling lights. 1. Know Your Audience’s Holiday Rhythm Before you get into the nitty-gritty, get cozy […]

The Essential Guide to Social Media Content Planning Date Published:  October 16, 2023 The Essential Guide to Social Media Content Planning In today’s digital age, an active and engaging presence on social media is crucial for businesses and individuals alike. However, the key to success in the social media landscape isn’t just about posting content […]

The Art of Crafting Compelling Content Date Published:  October 4, 2023 The Art of Crafting Compelling Content: Tips for Engaging Your Audience In the ever-evolving world of digital marketing, content remains king. Crafting compelling content that resonates with your audience is essential for building brand awareness, driving traffic, and fostering customer loyalty. Whether you’re writing […]

5 signs that you need help with social media marketing Low engagement: If your social media accounts are not generating significant engagement or interaction with your audience, it may be time to seek help. Low engagement can be a sign that your content is not resonating with your audience, or that your social media strategy […]

5 marketing tips for a small budget Most small businesses share a common issue when it comes to marketing: a lack of money. Without enough money, it can be difficult to take advantage of the best marketing strategies. Every company goes through this phase at some point. Here are five marketing tips that work if […]

Is a Facebook group right for your business? You most likely have a Facebook page for your business and you probably belong to several Facebook groups, either for personal or business interests.  If you’re wondering when or if you should create a group for your business I’ll help break it down for you. Facebook groups […]