Lisa is an experienced marketing professional, with deep experience in social media management and content marketing. She is a skilled project manager with over 20 years of experience in execution of strategic marketing plans from start to finish. Prior to launching her own marketing business, she spent 14 years working at the Ottawa Senators Hockey Club creating memorable marketing campaigns and leading promotions and events. She has been on the organizing committee of severalInternational events, in particular the IIHF 2009 World Junior Championship and the IIHF 2013 Women’s World Championship. Lisa is passionate about community engagement, in particular of her home town in Carleton Place, Ontario, where she sits on various committees giving back by volunteering her time and skills.